Tony the Tiger Has Officially Wrapped His Sugary Paws around the Sun Bowl

It's a brave new world in the college football bowl business.

Food manufacturing goliath Kellogg's now has a piece of the action, recently forming an unholy alliance with the Sun Bowl in lovely El Paso, Texas.

That's right, the bloody nine-year reign of Hyundai has come to an end at the hands of one Tony the Tiger.

Beginning in 2019, this completely pointless game will be played inside a hearty bowl of Frosted Flakes and become part of a balanced breakfast.

 

The official name will be the Tony the Tiger Sun Bowl.

 

Well Tony, it's not just about you.

 

That's better.

Of the approximately 487 bowls games now in existence, this new iteration of the Sun Bowl may now be the most absurdly named.

When you consider that this game was once called the Helen of Troy/Brut Sun Bowl, that's really saying something.

Of course, the Bad Boy Mowers Gasparilla Bowl might like a word.

 

Anyway, the relentless positivity of Tony the Tiger will no doubt inspire the participants of the 2019 edition.

 

Wow, even Tony isn't immune to cynicism.