Kevin Hart & Friends Ring in Madden's New Season

You have to give credit to John Madden and the creators of Madden; they sure know how to advertise.

To ring in the new Madden 15, the creators got  a bit of assistance from Dave Franco -- brother of James -- and comedian Kevin Hart to produce this commercial on how far some people take the start of 'Madden Season':

I thought the Manning brothers' rap video was awesome, but this is 10 times better. The sad part is, I know some guys who act like this.

It's that serious for some of you, and you know who you are.

If you can't think of anyone, then it's you.